University of Kerbala
College of Computer Science and Information Technology / University of Kerbala has discussed the M.A thesis which is entitled ” Commercial Advertisement Decision – making Based on Eye Tracking Analysis”.
The study, presented by student Tayseer Hazem Abdel Muttalib, aims at identifying the most attractive places in advertisement of the user by tracking eye movement.
The study highlights the important areas in advertisement that beneficiary requires of the way advertisement is presented to a group of people.
The study determines the important places in advertisement by tracking path of eye and collecting attractive places in it so that the advertiser can focus on these places in his advertisement.
The study recommends using streets advertisements before publishing or announcing them in order to achieve desired goal of advertisement.
