University of Kerbala Discussing a PhD Dissertation on Green Marketing Trend and its Impact on Achieving Marketing Recovery


College of Administration and Economics / University of Kerbala has discussed the Ph.D dissertation which is entitled “green marketing orientation and its impact on achieving marketing recovery: Disruptive creativity as an interactive variable.
The study, presented by Amjad Hamid Ismail, aims at focusing on interactive role of disruptive creativity related to emerging economies and influencing the relationship between green market orientation and marketing recovery within the dairy industry sector in Iraq.
The study finds out a partial effect between some dimensions of independent variable on dependent variable, and presence of a positive interactive effect in relationship between independent variable and dependent variable for interactive variable (modifier).
The study recommends adopting a green marketing approach supported by overwhelming creativity to achieve marketing recovery.