University of Kerbala
Faculty of Management and Economics / University of Kerbala has discussed the M.A. thesis on the impact of strategic lenses in enhancing creative performance – an analytical study of opinions of a sample of managers at Asia Cell Company / Iraq.
The study, presented by Thamer Hamid Al-Karafi, aims at testing correlation and influence relationships between variables of strategic lenses and creative performance, while the thesis has adopted variables of impact of strategic lenses in enhancing creative performance.
The thesis concludes that there is a significant effect of strategic lenses in enhancing creative performance, which means that strategic lenses are a powerful tool for improving creative performance and strategic thinking within Asia Cell.
The study recommends the necessity of relying on the use and application of strategic lenses in all their dimensions in all short, medium and long-term strategic plans.
