الإشهار في خطب العصر الفاطمي”297ه- 358هـ

Rp-The Declarative Discourse in Orations of Fatimid Era297_358.pdf

Searching ion the declaration topic is complex since it enters in various fields including the commercial and marketing, but our studying to it concerning Fatimid speeches was interesting. Our searching to it enabled us to know techniques and strategies of declaring Fatimid dynasty vision and spreading its ideology to satisfy the other. Declaration is considered one of the most linguistic fields that performs its persuasive and rhetorical functions. Critiques believe that declaration is a discourse connects to the humanity life. It is a communicative process moves around circle of humanity life.
The declarative discourse enjoys a compact structure that many principles cooperate so as to convey a limited message where its impacts were reflected on reality; thus, Fatimid vision had wide spread and acceptance.
Oration, during Fatimid dynasty received high prestige rather than other types of prose, since it is considered a chanting platform that Fatimid orators resort to. This is because they were an establishment stage of their state and reinforce its basic principles. Therefore, they try to convince society with their caliphate, their ruling, defeating all arguments and proofs of their opponents and deny all their claims and prove their falsehood, and to convince others with their right in caliphate since they belong to the prophet’s origin (p.b.u.t.). So, orators’ reasons, in this time relate to all political, religious, and social life aspects.
Moreover, the declaration that Fatimid adopted in their declarative speeches depends on two main methods. The first is the behavioral method that aims at announcing and spreading all attributes of faith, goodness, and giving in the orator’s personality. The second method is teaching the doctrine which aims at planting the doctrine Fatimid culture in the orator’s personality from one side and to receiver from the other side after convincing him by their vision and thought that carry their beliefs.
Moreover, Fatimid orations bore a number of features that made them declarative orations. These orations enjoyed with truth and clarity in conveying the Fatimid vision, as well its strong persuasion that accompanied it.
We conclude that the declarative discourse is an activity that has an intentional goal, purposes with limited references, its targets are implicit and clear, all bore the declarator’s vision revealing his implied abilities and talents in the ways of reaching the declarative message relying on artistic creative frameworks linguistic contexts have the ability to impact, convince, and reinforce the declarative implications to urge the addressed declarator to respond and accept it. Hence, the extent to his interest and response are the measurement of success of the declarative act achievement