الـتـنظيم القانوني للمساحة الاعلانية التجارية الالكترونية ( دراسة مقارنة )

Rp-The Title is the Legal Regulation of Electronic Commercial Advertising space ( A comparative study ) .pdf

Abstract
This study dealt with a vital topic in the field of the virtual world, which is the legal regulation of the electronic commercial advertising space.
Pushing advertisers to pay attention to the Internet as an advertising medium, so the use of electronic commercial advertising space in the field of advertising is considered a fait accompli that all projects have resorted to, due to its huge potential in attracting advertisers, in addition to the steady increase by individuals in using the Internet as an advertising medium, as the traditional advertising space is no longer productive. It is not suitable in terms of its costs compared to the electronic advertising space. The reason is due to what the latter achieves in reaching the advertisement that it broadcasts to the audience at a very high speed for consumers browsing the Internet, and therefore this will lead to an increase in the percentage of views of the advertisement published through the electronic advertising space compared to the traditional advertising space.
It is expected that this share will increase with the consumption of more media via the Internet and with more advertisers diverting spending to online technologies, by reserving the electronic commercial advertising space that takes place in the electronic trading places “ad exchanges”, which is a method of advertising and advertising on the Internet. The Internet, and these advertising exchanges are intended specifically for those who work as intermediaries between advertisers and publishers (website owners), by placing advertisements and tracking all advertising-related activities. The reserved space is similar to the structure of the financial markets, where the electronic advertiser resorts to contracting with the electronic publisher to publish his advertisement through the advertising space on the Internet, directly or indirectly through the commercial advertising agency.