The Faculty of Administration and Economics at the University of Kerbala has discussed the thesis entitled ” The use of Business Intelligence to Enhance the Mental Image: An Analytical Exploratory Study of a Sample from Al- Mahawil municipal directorate”
The study, presented by student Heba Ali Youns Al-Azzawi, aims at identifying the effect of business intelligence in enhancing the mental image of the organization to be applied practically in Al-Mahawil municipal directorate. To achieve this, the dimensions of business intelligence (technical infrastructure, knowledge process, human capital, and culture) have been adopted.
The researcher relies on statistics in analyzing and collecting data. He concludes that there is a significant correlation between business intelligence and the mental image of the organization.
