The Faculty of Administration and Economics at the University of Kerbala has discussed the M.A. thesis entitled “the Elements of Successful Digital Marketing and its Impact on Mental Positioning: An Exploratory Study of the opinions of a sample of employees in a number of Iraqi private banks.
The thesis, presented by the student Ghazi Faisal Al-Bair, aims at identifying the role of the Elements of Successful Digital Marketing and its Impact on Mental Positioning of commercial banks in Iraq.
The study focuses on the effect of each dimension of the independent variable (attraction, absorption, retention, learning, and communication) on the dimensions of the dependent variable, mental positioning, which includes (cognitive, social, behavioral and psychological). The study population consists of workers in marketing departments in (12) private banks in the provinces of the Middle Euphrates
The thesis sheds light on training workers in marketing department, so that the development process coincides with plans, policies and tools of the current global marketing