التسويق الرقمي ودوره في تعزيز الصورة الذهنية للمنظمة

Digital marketing and its role in enhancing the mental image of the organization

This study was presented by presenting an intellectual and conceptual framework that includes two main variables: the independent variable (digital marketing) and the dependent variable (the mental image of the organization). Both variables included a range of dimensions, involving digital marketing (attraction, communication, participation, learning and retention) in the mindset of the organization (perception, influence, motivation, desire). As a result of the modernity of digital marketing and the need to apply it in digital organizations, the Iraqi Asia cell Company / Holy Karbala Branch was chosen as a field of study. The researcher relied on the questionnaire as a study tool in order to obtain the important information for his study by adopting the survey method The total number of the study’s 88 members was 88, of which 84 were redistributed (79) and were analyzed by Statistical Program (SPSS.18) based on a number of statistical tools (mean, mean, arithmetic weighted, Dah answer, standard deviation, etc. …). This study aimed to identify the nature of the relationship between the digital marketing and the mental image of the organization, and the extent of the contribution of digital marketing in enhancing the mental image of the organization. In order to achieve the objectives of the study, the researcher has designed a hypothesis that illustrates the nature of the relationship between its variables and the purpose of identifying the nature of this relationship has been put forward a number of hypotheses that are solutions to the time is possible to prove or negation

1. There is a correlation significant differences between digital marketing and the mental image of the organization.

2 – There is a significant impact of digital marketing in the mental image of the organization.

  The study reached a number of conclusions, notably the absence of a significant correlation between the digital marketing and mental image of the organization, as well as the absence of significant impact between the digital marketing and mental image of the organization. Finally, the study concluded with a number of recommendations which are solutions proposed by the researcher to address the negative results or weaknesses reached by the study, the most important of which is the need to give digital marketing a greater interest by the telecommunications company as a key element in its marketing operations, Its customers are purely digital.