‏الريادية الإدراكية كمبادرة استراتيجية لتحقيق الأداء المتفوق المستدام‎ ‏بإطار مدخل الاستراتيجية السلوكية‎ – دراسة تطبيقية في الشركات الدولية العاملة في اقليم كردستان / العراق

Cognitive Entrepreneurship as a Strategic Initiative to achieve Sustainable Superior Performance Entrance to the Framework for Behavioral Strateg Applied study in international companies operating in Kurdistan/ Iraqy

   This study aims to explain the behavior of entrepreneur through the cognitive approach cares about elements of Self-Efficacy , Cognitive Styles, and Scripts to employ these elements to form a strategic initiative contribute to the success of international companies to achieve sustainable superior performance through strategic decisionmaking from the behavioral approach, Where integrates cognition and cognitive psychology with the theory and application of strategic Management, by understand cognitive biases that affect the strategic decision taken by the leadership and how to
avoid these biases to achieve the best possible in the rational decision-making process and then superiority over competitors through superior sustainable performance. Which is a function of the success of the organization and expresses a set of ongoing stages and processes aimed at achieving the objectives of the organization? This study attempts to detect the psychological and social foundations in strategic management in order to reformulate present theories into behavioral perspective. The study attempts to applied the possibility of using the cognitive approach of entrepreneurship in achieving sustainable superior performance of the organizations within the framework of behavioral strategy. So the study began by a problem expressed in a number of intellectual and practical questions, answer them aimed to elucidate the theoretical philosophy and practical implications of the three variables addressed in the study, namely, (cognitive entrepreneurship – behavioral strategy – sustainable superior performance). This three variables represent modern topics on the Arab public environment and specially on the Iraqi environment, and then diagnose the level of importance and impact and the possibility of their application in companies .The study has been applied on a group of international companies operating in the Kurdistan region of Iraq and uses analytical style survey targeted a sample of managers in international companies amounted to (129) responders. The data were subjected to analyzes and statistical tests using some of statistical software like SPSS18 , EXCEL and Amos. And then measurement tool designed especially for to collect the necessary data that serve the study subjects. The study reached to a set of conclusions notably the emergence of the positive impact of the cognitive entrepreneurship dimensions in the sustainable superior performance across the mediate variables represented by behavioral Strategy which in turn affects negatively on the performance. As that of the dimensions of entrepreneurial cognitive negative impact on the strength of most of the biases and minimize tendency of managers to make decisions biased. The study concludes with a set of recommendations that can benefit the entrepreneurs to increase their entrepreneurial ability to the reduction of biases when making the decision and then achieve sustainable superior performance.