أثر الذكاء الاصطناع ف العلامة التجار ةٌ ))دراسة مقارنة ((

The Impact of Artificial Intelligence on Branding ( A Comparative Study)

With the emergence of the Fourth Industrial Revolution and the development represented by the emergence of smart applications, the adoption of this technology has become inevitable. Our study focuses precisely on searching for the impact of artificial intelligence on the trademark and the ability of traditional rules in French and Iraqi legislation to accommodate the texts caused by this complex technology, or proposing an alternative system to traditional rules by preparing for a new legal system appropriate for this revolutionary technology such as granting legal personality as well as alternative systems for traditional trademark design and registration. We began by defining artificial intelligence and its effective role in reducing human errors and pushing towards moving the economic wheel, and defining artificial intelligence technology, understanding, interpreting and realizing it in order to reach the desired harvest, which is to reach the organization of texts for the trademark on artificial intelligence technology, because it raises many problematic questions due to the independence and complexity of these systems and the inability of humans to predict their potential actions because they act autonomously and not only automatically and without the need for human intervention, whether direct or indirect. Therefore, this complex technology cannot remain operating outside the appropriate legal framework for it, because that wastes the effectiveness of artificial intelligence technology And its value; because it has become presently included in many technologies such as smart devices, social networking sites, ATMs and other applications, and it is also constantly developing and may enter in the future into many economic, health, educational and even psychological sectors, and most importantly, it works in virtual reality and not in real reality, meaning that it has become a reality that cannot be ignored or neglected now or in the futur