التجديد الاستراتيجي وانعكاساته في تعزيز السيادة الاستراتيجية من خلال الدعم المنظمي – دراسة تحليلية لآراء المديرين في الشركة العامة لصناعة الاسمنت الجنوبية

Strategic Renewal and Its Reflection In Enhancing Strategic Supremacy Throug

Abstract:
The aims of this study are achieving the fundamental objective of
enhancing strategic supremacy, identifying the intermediate role which
played by organizational support in strengthening and mobilizing strategic
Renewal processes, and identifying the main challenges that prevent these
aims.
Strategic renewal was expressed through its dimensions (exploration,
entrepreneurship, investment opportunities, and leadership involvement ),
organizational support was expressed through (organizational justice,
supervisory support, incentives, and working conditions), and strategic
supremacy was expressed in dimensions of (sphere of influence, competitive
configuration, competitive compression). The questionnaire was designed to
collect the necessary data. A sample of all the high manger’s at the General
Company of the Southern Cement Industry was selected in the Middle
Euphrates Governorates with about (116) mangers from the (5) Company
factor as well as the head of the company under study. This study depends on
a set of descriptive statistical methods (frequencies, percentages, weighted
arithmetic mean, standard deviation, relative importance) and the
explanatory statistic (Pearson correlation coefficient, interpretation
coefficient). A series of tests (T, F, exploratory analysis) were used by using
SPSS to extract financial indicators.
One of the main findings of the study is that organizational support plays a
direct and indirect role in strengthening the relationship between strategic
renewal and strategic supremacy. The study concluded the balance between
exploration and investment, and emphasized the mastery of the art
competitive configuration which is one of the most important elements of the
strategic supremacy in the organizations.
The most important recommendations of the study are: increasing the
attention and awareness of strategic renewal and its value in order to enhance
strategic supremacy which is not a substitute for the competitive advantage
of sustainable, considering strategic renewal as a new approach to achieve by
internal and external factors and their positive and effective influence in the
guarantee of the Strategic supremacy, raising the level of organizational
support in order to break the deadlock of workers, and adopting the concept
of strategic supremacy as a competitive force and changing the rules of the
game in order to confuse competitors to deal with competitive compression
and strengthen their sphere influence geographic, and do not give the
opportunity for competitors to enter into the competitive area