تأثير رأس المال الفكري الأخضر في السمعة التنظيمية

The impact of green intellectual capital on organizational reputation.

This study aimed to understand the impact of green intellectual capital on the organizational reputation of a group of private universities and university colleges in Karbala Governorate, Iraq. To achieve this objective, green intellectual capital was measured across three sub-dimensions: green human capital, green structural capital, and green relational capital. Organizational reputation was measured across four sub-dimensions: quality, attractiveness, responsibility, and performance.
The study addressed a primary problem that included inquiries into the nature of the relationship between these variables, such as the extent to which these institutions in Karbala Governorate prioritize green intellectual capital and its dimensions, as well as their focus on organizational reputation and its dimensions. The study encompassed nine universities in Karbala Governorate, utilizing purposive sampling. A total of 131 leaders responded to the study.
A questionnaire was employed as the primary tool for data collection, and statistical methods including SPSS, Microsoft Excel 2016, and AMOS were utilized for data analysis and processing. The study concluded several significant findings, notably the existence of statistically significant relationships and impacts between green intellectual capital (across its dimensions) and organizational reputation (across its dimensions). This underscores the importance of universities encouraging employees to contribute new environmental ideas and adopt green principles to preserve the environment.
In conclusion, the study presented a set of important recommendations for the universities and university colleges sampled to enhance investment in and development of green intellectual capital, as well as to enhance attractiveness and positive interaction with stakeholders.