تأثير قوى التنافس في حيوية منظمات الاعمال من خلال توسيط عمليات إدارة المعرفة دراسة تحليلية لآراء عينة من مديري شركة اسيا سيل للاتصالات المتنقلة في العراق

Rp- The impact of competitive forces on the vitality of business organizations through mediating knowledge management processes .pdf

The study aimed to know the impact that the competitive forces that Porter presented in 1979, with its five dimensions (negotiating power of buyers, bargaining power of suppliers, threat of substitute products, threat of new entrants, threat of current competitors), have on the vitality of business organizations in its three dimensions, according to Bishwas’ opinion, which are (survival, growth). , performance), through the role of knowledge management processes with their dimensions (knowledge acquisition, storage, transfer, application) as an intermediary variable that transfers the effect to the dependent variable. The study chose Asiacell Communications Company in Iraq, with its four main centers, as a sample to conduct the study. It included the company’s 241 managers. The study adopted the descriptive analytical approach in presenting and interpreting the information, the data of which was collected through a questionnaire, which is the main tool in this study. Measures were used based on experimental measures from previous studies, with the exception of the independent variable, for which the researcher did not have a ready-made measure. A measure was developed based on some research, and the measure and questionnaire in general were judged by a group of experts. Some well-known statistical tools were used to analyze and process data, such as the correlation coefficient and the structural modeling equation to test hypotheses and the path analysis method, and through SPSS and Amos v23. The study reached a set of conclusions, the most important of which are: the existence of a strong and significant correlation and influence between the three variables.