توظيف تقنية الهندسة المتزامنة في تصميم المنتج وتأثيره في تعزيز الميزة التنافسية

Rp-Employing Concurrent Engineering Technology in Product Design and its impact on enhanci.pdf.

This study aimed to study one of the contemporary intellectual and costal techniques, which is the concurrent engineering technique, In order to demonstrate its employment in product design and its impact on enhancing the competitive advantage in the men’s ready-made clothing factory in Najaf. In order to achieve this goal, the researcher designed a questionnaire, which included 80 items in order to collect the necessary information from the study sample consisting of 151 items. Distributed to all engineers, specialized technicians and workers in the departments genuinely related to the subject of the study, such as the Department of Technology, Production, Quality Control, the Department of Public Relations, and the Departments of Purchases and Sales, with the aim of conducting the study.
A set of statistical tools were used, namely the arithmetic mean, standard deviation, relative importance, answer level, and ordinal importance, and they were subjected to statistical tests, including the analysis of the statistical program (SPSS: V25) and the statistical program (Amos: V23). The study is accepted at the level of significance (P-Value = 0.01). Concurrent engineering technology in all its dimensions: parallelism, standardization, integration, and optimization, And product design in its dimensions: performance, conformity reliability, durability, serviceability, appearance/aesthetic, perceived quality, special features, and their impact on enhancing competitive advantage: cost, flexibility, delivery, quality in the researched laboratory. After analyzing the results of the questionnaire using statistical tools, the most important findings of the study were that concurrent engineering technology can help economic activities in product design and its impact on enhancing competitive advantage. Through its ability to reduce costs, improve quality, develop product, reduce time and provide flexibility in responding to consumer needs. The most important recommendations emphasize that attention should be paid to the technology of concurrent engineering, product design and its impact on the competitive advantage in order to suit the requirements of the current environment in an attempt to achieve the goal of improving the value of the product by improving its quality and reducing cost.