دور التماثل التنظيمي في تعزيز تنفيذ ممارسات إدارة الجودة الشاملة

Role of Organizational Identification in Enhancing Implementation of Total Quality Management Practices

Research dealt with one of the most important issues of Organizational Behavior, which examines the extent to which working individuals are connected to their organizations. Research aimed to measure the relationship between Organizational Identification and the extent of its contribution to the implementation of Total Quality Management Practices in the department of the resident engineer for the Kafl-Shanafia project in the province of Najaf. In order to achieve this goal, a set of hypotheses were adopted that revolved around the feeling of individuals working in the research community department of Organizational Identification in terms of its dimensions (Membership, Similarity, and Loyalty). and Total Quality Management Practices (Commitment of Senior Management, Continuous Improvement, Empowering Employees, Focusing on Customer Satisfaction). Research relied on the descriptive exploratory approach in collecting, presenting and discussing data. For the purpose of collecting the required data about the research problem, a questionnaire was used, which was distributed to a sample of (44) respondents from the employees of the Resident Engineer Department of the Kafl-Shanafiya project. A set of statistical methods were used to analyze the data of the practical side, which included an analysis of the answers and opinions of individuals during the research, as well as a test of the research hypotheses. A set of Conclusions has been reached, the most important of which is the existence of an actual representation of Organizational Identification with its dimensions in the research community department, and this is evidence of individuals’ feeling of deep belonging to their department and their pride to work in it, which encourages the implementation of Total Quality Management Practices. Research recommended the need to resort to motivating the working individuals financially and morally by their managers, as it contributes to increasing the level of Organizational Identification, and thus improving the quality level of the performance of the individual and the organization alike.