تأثير بيئة العمل التشاركية في ابداع انموذج الاعمال : الدور الوسيط لأدمان العمل ومتعة العمل

Rp- Impact Of Participatory ergonomics On Business Model Innovation: The Mediating Role Of Workaholism And work Enjoyment.pdf

The current study aims to determine the level of direct impact of the Participatory ergonomics with its dimensions (self-containment, knowledge base, administrative support, and employee support) on the creativity of the business model with its dimensions (creativity in gaining the summit, creativity in new proposals, and creativity in creating the summit) and the level of indirect impact through the two mediating variables Workplace Fun with its dimensions (work containment, drive towards work, and enjoyment at work) and work pleasure with its dimensions (enjoyable activities, enjoyable environment, and the pleasure of socialization) at the level of the Union Food Industries Company Limited by adopting the Serial Multiple Mediation model, based on a basic problem represented by a fundamental question (What is the level of indirect impact of the Participatory ergonomics on the creativity of the business model through the mediating relationship of the two mediating variables Workplace Fun and enjoyment?). The study sample amounted to (282) individuals from the workers and by adopting the random sample method. The descriptive analytical method was adopted in presenting the theoretical and field aspects as a main method in the study, and a group of Appropriate analytical methods were used in data analysis such as (normal distribution test, confirmatory factor analysis, descriptive statistics, simple and multiple regression analysis (structural equation modeling), path analysis, and Sobel test) based on ready-made programs (Amos V. 25, SPSS V. 25). A set of results were reached, the most prominent of which is the presence of an indirect effect with moral significance of the Participatory ergonomics in the creativity of the business model through serial mediation of the two mediating variables, Workplace Fun and work enjoyment. This indirect effect was more effectiveش and efficient than the single mediation, as the effect of Workplace Fun as an intermediشary variable and increasing immersion in work would enhance the feeling of comfort in performing job activities, which gives workers a sense of enjoyment at work. The sequence of the two mediating variables in the influence relationships can support the dimensions of creativity in the business model at a greater level than can be achieved through any individual mediation